ALL THE TRAINING YOU NEED
TO SUCCEED
Our Interactive video-based training program teaches you everything from marketing fundamentals to advanced strategies in an easy-to-follow step-by-step format
What You Will Learn
The Course Breakdown
MODULE 1
The Foundation
“Without a strong foundation, you will have trouble creating anything of value.”
In Module 1, you will….
IDENTIFY YOUR TARGET AUDIENCE
UNDERSTAND CLIENT MINDSET
UNCOVER KEY PAIN POINTS
DISCOVER THE MESSAGING THAT SPEAKS DIRECTLY TO YOUR AUDIENCE
SET A STRONG FOUNDATION FOR YOUR MARKETING STRATEGY
MODULE 2
Your Lead Magnet
“To increase the perceived value of your paid products and increase the value of your free knowledge.”
In Module 2, you will….
LEARN THE CONCEPTS OF A SALES FUNNEL
UNDERSTAND LEAD MAGNET CONTENT AND MESSAGING
DISCOVER THE TYPES OF LEAD MAGNETS AND WHICH WILL WORK BEST FOR YOUR INDUSTRY
CREATE A COMPELLING AND CAPTIVATING LEAD MAGNET THAT WILL SPARK INTEREST AND INTRIGUE FOR YOUR PAID PRODUCTS OR SERVICES
MODULE 3
The Landing Page
“Landing Pages need to look appealing but most of all they need to convert.”
In Module 3, you will….
DISCOVER THE KEY ELEMENTS OF A HIGH CONVERTING LANDING PAGE
UNDERSTAND THE IMPORTANCE OF THE THANK YOU PAGE
CREATE YOUR VERY OWN AESTHETICALLY PLEASING, HIGH CONVERTING LANDING PAGE AND SUBSEQUENT THANK YOU PAGE
MODULE 4
The Ad
“Going viral isn’t something that magically happens overnight. The secret to going viral is using templates that get people to pay attention and pay.”
In Module 4, you will….
UNDERSTAND THE DIFFERENCE IN AD PLATFORMS
UNCOVER THE ANATOMY OF A SCROLL STOPPING AD
CREATE YOUR AD CONTENT
DISCOVER HOW TO ACCURATELY SET UP YOUR CAMPAIGN MANAGERS
MODULE 5
The Email Campaign
“If social media is the cocktail party, then email is the first date.”
In Module 5, you will….
UNCOVER THE ANATOMY OF A HIGH- CONVERTING SALES EMAIL
LEARN TO CREATE PROFESSIONAL EMAIL CAMPAIGNS
AUTOMATE YOUR LEAD GENERATION AND SUBSEQUENT EMAIL MARKETING CAMPAIGNS
MODULE 6
Retarget Marketing
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
In Module 6, you will….
LEARN THE CONCEPTS OF RETARGET MARKETING
CREATE YOUR PERSONALIZED PIXEL CODE, AND LEARN HOW AND WHERE TO UTILIZE IT
DISCOVER THE SECRET TO CONVERTING “MISSED OPPORTUNITIES” INTO SALES
MODULE 7
Effectively Running Ads
“Stopping advertising to save money is like stopping the clock to save time.”
In Module 7, you will….
DISCOVER THE IMPORTANCE OF AD BUDGETING
SET YOUR LEAD GENERATION GOALS
CREATE AN INDUSTRY SPECIFIC AD BUDGET
EFFECTIVELY RUN YOUR AD CAMPAIGNS
MODULE 8
Tracking Your Campaigns
“Marketing without data is like driving with your eyes closed.”
In Module 8, you will….
LEARN THE IMPORTANCE OF TRACKING YOUR AD PERFORMANCE
DISCOVER WHAT METRICS ARE VITAL TO YOUR CAMPAIGN SUCCESS